G2E 2024: Viva Las Vegas

As the calendar inches closer to G2E 2024 in Las Vegas, excitement is building across the industry. The Global Gaming Expo is the industry’s premier event, and this year, it feels more significant than ever for us. With the sports betting and iGaming markets continuing their explosive growth, G2E presents an opportunity to showcase our innovative approach and reinforce why Fortuna Edge is seen as a bold, disruptive force in mobile user acquisition.

G2E isn’t just another trade show— it’s the largest gathering of the gaming industry’s top operators, affiliates, tech providers, and thought leaders. For Fortuna Edge, being at G2E is about more than just attending; it’s about making a statement. We’re here to reinforce how our focus on mobile user acquisition platform sets us apart from traditional affiliates.

Our belief is simple: SEO is a model of the past. With the rapid rise of AI and the increasing shift of user attention to mobile apps, we believe SEO will lose its effectiveness in the next 2-3 years. While others fight for rankings on search engines, we’re targeting users directly at the point of decision.

G2E gives us the perfect platform to explain this vision, solidify existing relationships, and strike new partnerships with operators who are looking to get ahead of the curve.

Showcasing Our Strengths

This year, we’re entering G2E with strong momentum. The feedback from our partners, has been overwhelmingly positive. Our approach of targeting mobile users has been delivering incredible results, and the fact that we are a ‘no-risk’ choice for partners has resonated particularly well.

At G2E, we plan to emphasize the key differentiators that set Fortuna Edge apart:

• Mobile-First Approach: The future is mobile, and so is our strategy. By focusing exclusively on mobile app users, we capture consumers in the moment, as they are more likely to make quick decisions inside apps. This allows us to generate high-intent traffic for operators.
• Channel Expertise: Instead of relying on organic rankings, we invest heavily in data-driven campaigns to reach users exactly when they are ready to place a bet or try a new gaming platform.
• Proven Results:Our approach is delivering real, measurable results for our partners. Through our innovative acquisition strategies, we’ve consistently driven high-quality user acquisition, translating directly into increased revenues for Operators. Our key partners are seeing a significant lift in new user sign-ups and engagement, thanks to our targeted campaigns that capture users at critical decision points.

  With our data-driven, performance-focused approach, we’re helping our partners thrive in this competitive landscape, positioning both them and Fortuna Edge for long-term success.

The Conversations We’re Excited About

A big part of G2E is the opportunity to have face-to-face conversations with some of the biggest names in gaming. This year, we’re looking forward to deepening relationships with key partners. G2E will give us the chance to show them how we plan to drive even more value in the coming months.

We’ll also be meeting with potential new partners— both operators and tech providers. We’re particularly excited about exploring opportunities with AI-driven tech that could help us further refine our campaigns and increase acquisition efficiency. Real-time data, predictive user behavior, and machine learning are key areas we want to explore at G2E, as they could complement our existing approach and push our results even further.

Eyeing the Future

G2E 2024 isn’t just a chance to showcase what Fortuna Edge has already accomplished— it’s about positioning ourselves for the future. With mobile gaming and sports betting continuing to grow rapidly in the U.S., we see ourselves not just as participants in this industry, but as leaders of a new wave of mobile-focused acquisition.

The conversations we have and the partnerships we build at G2E will shape our trajectory in the months and years to come. With our focus on in-app acquisition, our firm belief in the decline of SEO, and our bold approach to targeting the right users at the right time, we are confident that we’ll leave G2E even more energized about the future.

Final Thoughts

As we gear up for G2E 2024, we know we’re heading into one of the most important weeks of the year. The energy of Las Vegas, the chance to connect with industry leaders, and the opportunity to show what Fortuna Edge Media is all about— it’s an exciting time for us.

We’re ready to prove, once again, that we’re not just another affiliate. We’re here to change the game.

Let’s make it happen. See you at G2E!